Promoting your event and working within your available budget is certainly a challenge. We know that it often feels as if the things that will really make an impact are too far out of reach from a budget perspective, or that the promotions you are running for your event are throwing out too wide a net and not necessarily converting into ticket sales.
There are a few things you can do to make the most of your marketing budget, of course.
First up, track your efforts. You might find that you're spending on avenues that aren’t yielding the right results. Rather nip them in the bud before you throw more funds down the drain. But be sure to try different things and test, though. Trying something once and saying it doesn’t work won’t do much good. Rather try something in different ways, with differing marketing messages, etc. This will give you a clearer idea of what works over time.
Look to diversify. Never (and we do mean Never) focus your efforts on just one channel. Of course, there’s no use in marketing through channels that you’ve thoroughly tried, tested and tracked and know will have no impact for your event specifically.
Make use of existing networks. We’re not saying don’t do any wide-net marketing. You should absolutely still do this (remember the thing we just mentioned about diversifying? Yeah, that.) But you should ensure you make the most of groups, channels and networks that you already have in place.
Chances are there are a bunch of people involved in the running of your event that are as invested in its success as you are. As well as friends and family who will support you to no end and only want you to succeed. In addition, there are always endless amounts of people willing to help promote an event - well, when given an incentive.