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Different kinds of online business events your company can host

Here’s a rundown of the different kinds of online business events your company can host.



How-to’s, tutorials, and classes

Have a product or service that needs some explaining? A how-to or tutorial is a good way to provide tips, tricks, and instructions.


This type of event can be used to launch a new product, answer frequently-asked questions, or reveal different use cases. Kick things up a notch with a full-on class. For instance, yoga instructors or chefs can share exercise and cooking classes online.


Training and courses

For more complex topics, webinars, workshops, and courses might be a better fit. This format can offer deep dives around specific themes, skill sets, tools, and more.


Behind-the-scenes tours

Give your followers a peek behind-the-scenes.


Your business doesn’t have to be an attraction to make it happen. Tour your house, office, workshop or test kitchen. Show your customers how the “sausage” gets made.


Interviews and performances

Tap your in-house experts to share their knowledge in a live question-and-answer session. Host a laid back Ask Me Anything (AMA) on social media. Or invite speakers or artists to give a talk or performance.


Everything from TED-style talks to stand-up comedy shows or intimate interviews is fair game. Interactive trivia games and contests can also keep things engaging.


Conferences and shows

Even large-scale events can have a virtual component. From Coachella to live concerts and summits have been streamed online so that people who can’t attend in person can still get in on the action. But there are also many conferences that take place entirely online, with networking and meetings integrated, too.


Promote your virtual events on social media and connect with attendees